Complete rebranding of «KPT», one of Switzerlands biggest health insurance. Next to the redesign of the logotype, we developed the branding elements, colors and how to treat photography in the communication.

Finally we created a corporate identity manual for KPT and their partners.

The whole identity is based on a unit – the square – or the pixel, that is embodied in the logotype as a colon, the white space between the colon and the character t that creates the Swiss cross - the Plus that is in the new KPT claim.

• Logotype